Marketing unhealthy food to children has an impact on their eating habits – what they see is what they want .
And if there is a cartoon character on the box or a free toy inside, the more desirable for children and the harder to say “no” for parents. Children are easy targets for marketers. They have increasing amounts of money to spend and even more influence on their parents on what to buy.
An unhealthy diet can bring a number of problems with it. Obesity and overweight are the most obvious ones. The number of people – both children and adults – being overweight is rising almost everywhere around the world.
Several studies1,2 have established links between the marketing of food and eating habits . Recognisable logos or branded wrapping are proved to have a remarkable influence on the foods children choose.
