Marketing
A free toy included in a kids meal at a fast food restaurant chain, a cartoon character on the box of the children’s cereal or a prize draw on the bottle of soft drink… 
Marketing aimed at children uses colours, formats and tools designed specifically to attract them. It also plays on the concerns of children and teenagers to ‘fit in’. There is a whole range of different types of marketing used to target children.
The traditional methods of promotion such as adverts on TV or radio, or the use of billboards or posters are still the most common.
New methods
However, especially in more developed countries, where it is more difficult to attract new and loyal customers, a whole new range of Internet-based marketing has developed.
These techniques are increasingly also used in developing countries.
Company commitments
There are huge differences around the globe in the regulation of marketing of food. The problem is that companies may commit to the regulations in one country, but then use their marketing techniques in another country where regulations are lacking.
The commitments they make are not global, that is why we are campaigning to change this.
Read more about...
 The Code
New markets
Examples of the different types of marketing
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