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Junk Food Generation is the Consumers International (CI) campaign to stop the marketing of unhealthy food to children.
WHO starts consultation with member states on marketing to children
The World Health Organization (WHO) has started the final stage of its consultation on the recommendations it will make on the marketing of food to children. Between June and August 2009, WHO regional offices will be seeking input from all member states.
CI has been campaigning for a robust international code to stop the marketing of food high in fat sugar and salt to children. Justin Macmullan, Head of Campaigns at CI said, ‘CI members are calling on their Health Ministers to support a WHO international code that sets clear standards for governments and companies to follow. This is the most effective way to stop the marketing of food high in fat, sugar and salt to children – marketing that is contributing to the global obesity pandemic.’
For more, read CI’s Recommendations for an International Code on the Marketing of Foods and Non-Alcoholic Beverages to Children.
What next
The WHO consultation is in response to a resolution passed at the World Health Assembly (WHA) in 2007 calling for the WHO to make recommendations on the issue.
The WHO is due to report to the WHO Executive Board in January 2010 and if passed by the Board the recommendations will then be debated by the WHA in May 2010.
Left wanting more
 CI has recently released Left wanting more, a new report highlighting the gaps and inconsistencies in the marketing policies of large international food and drink companies that allow them to continue marketing food high in fat, sugar and salt to children.
Download your copy of the report in English, Spanish or French.
Support our campaign
Read about the CI Code and get involved!
You can join the list of supporters and sign the petition. |
